EIU's Marketing Minor, open to all majors, gives students real exposure to how products and services are developed, priced, and sold. Customizable coursework in consumer behavior, retail management, and professional sales — plus electives in social media marketing, advertising, and public relations — lets students tailor the minor to their specific career interests, no matter their primary field of study.
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"I chose to attend EIU because the school piqued my interest when they first emailed me. The school isn't very popular which is always a plus because going to a known school makes me feel as though my voice won't be heard by the faculty. I also love the fact that EIU is so welcoming, when I visited campus for the first time in April I was nervous that everyone was going to be rude but I got lost and was helped by a student who was glad to point me in the direction I needed to go in."Mia BriscoClass of 2029, Marketing major
The marketing minor offers a broad course of study in the field of marketing applicable to all interested majors. Marketing activities are found in all organizations and the discipline provides students with the ability to apply the knowledge and skills gained from their major with the realities of consumer and business markets. Students pursuing the marketing minor gain skills that prepare them for consumer and business interactions.
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