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Marketing

Also offered as: Minor

EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills — backed by the American Marketing Association chapter, internships, and study abroad opportunities.

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Degree Level
Bachelor of Science in Business
Delivery
In Person
Time to Degree
8 Semesters
Credit Hours
120 Total
Careers
Advertising, Managers

Why Study Marketing at EIU?

  • 100% of Marketing graduates from the class of 2018 were placed in careers or graduate programs — a concrete, real number, not a vague promise.
  • The School of Business carries accreditation from the premier global accrediting body for business schools — a meaningful quality signal to employers.
  • The curriculum explicitly develops analytical thinking, data interpretation, research skills, and presentation ability — not just marketing theory.
  • Every marketing and business class is taught by faculty members using collaborative, project-based teaching methods.
  • Whether you're creative, analytical, people-oriented, or a natural planner, the program is explicitly designed around the traits that actually drive marketing success.
See it for yourself Schedule a Visit
"I chose to attend EIU because when I was doing my college research one of my biggest priorities was the programs. The Lumpkin College of Business had the programs I was looking for, which were the marketing courses and entrepreneurship classes. ... The first time I was made aware of Eastern IL University was during my senior year prior to the pandemic."
Alex Perez
Class of 2024, Business Marketing major
Alex Perez, Business Marketing at EIU

Hands-On Experience

  • Students get real professional networking, career insight, and direct interaction with faculty and marketing practitioners through EIU's own AMA chapter.
  • MAR 4275 lets students apply coursework in a real workplace setting, counted directly as elective credit.
  • MAR 3970 gives students the opportunity to gain global marketing experience as part of their degree, not as an extracurricular add-on.
  • Strategy and Policy (BUS 4360) has students pull together everything they've learned — marketing, finance, operations — into real strategic decision-making, alongside a required Senior Seminar.
  • Marketing Research and Consumer Behavior courses apply real research methods to understand and influence actual buying decisions, not just textbook case studies.
Explore Courses
Hands-On Experience, Marketing students at EIU

What You'll Learn

Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs.

Program Curriculum
View in Catalog
$62,994
Median Salary 4 Years After Graduation

Career Outcomes

  • Advertising & Promotions Managers
  • Marketing Managers
  • Sales Managers
  • Fundraising Managers
  • Fundraisers
  • Market Research Analysts & Marketing…
  • Search Marketing Strategists
  • Business Teachers, Postsecondary

Career Insights

Job Outlook ★ Bright Outlook Grow Rapidly · Openings
Preparation Needed Considerable (4/5)
Personality Fit Enterprising

Connect With Us

Dr. Ayse I. Costello
Professor
aicostello@eiu.edu
Lumpkin Hall 4012
217-581-8524
Dr. Ayse I. Costello Message Dr. Costello

Message Dr. Costello

or email aicostello@eiu.edu directly
Austin Cheney
Dean, Lumpkin College of Business and Technology
acheney@eiu.edu
4801
217-581-3526
Austin Cheney Message Austin

Message Austin

or email acheney@eiu.edu directly
Billy Panther
Head of Panther Pride
Old Main
217-581-2223
Billy the Panther Message Billy

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or email billy@eiu.edu directly

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