EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills, backed by the American Marketing Association chapter, internships, and study abroad opportunities.
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"I chose to attend EIU because as soon as I stepped foot on campus, I knew it was the place I wanted to call my home for the next four years. I absolutely love the tight knit community and the relationships I get to create with professors and peers in my classes. I instantly felt a sense of belonging when I stepped on campus for the first time, and I have never looked back."Abigail ReinlMarketing | Class of 2027
The B.S. in Marketing prepares you to determine what products a business offers, communicate information about them, price them and make them available where and when customers want them. It fits students who are creative, enjoy working with people, can analyze information and work well on a team.
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