EIU's Marketing Minor, open to all majors, gives students real exposure to how products and services are developed, priced, and sold. Customizable coursework in consumer behavior, retail management, and professional sales — plus electives in social media marketing, advertising, and public relations — lets students tailor the minor to their specific career interests, no matter their primary field of study.
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"When I was deciding where to go to college, I wanted a school that felt like the right fit both academically and personally. ... Growing up in Charleston, I was already familiar with EIU's campus, but I didn't take that for granted. ... Now that I've been here a year, I can say that those reasons still hold true, and I'd encourage anyone looking for a place where they can feel at home while preparing for their future to seriously consider EIU."Lucas NealClass of 2028, Marketing major
The marketing minor offers a broad course of study in the field of marketing applicable to all interested majors. Marketing activities are found in all organizations and the discipline provides students with the ability to apply the knowledge and skills gained from their major with the realities of consumer and business markets. Students pursuing the marketing minor gain skills that prepare them for consumer and business interactions.
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