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Marketing

Also offered as: Major

EIU's Marketing minor, open to all majors, gives you real exposure to how products and services are developed, priced and sold. Customizable coursework in consumer behavior, retail management and professional sales, plus electives in social media marketing, advertising and public relations, lets you tailor the minor to your career interests.

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Degree Level
Minor
Delivery
In Person
Marketing students at EIU

Why Study Marketing at EIU?

  • No business background required — this minor is explicitly designed for both business and non-business students alike.
  • Choose electives in social media marketing, advertising, sales, or international marketing to shape the minor around what actually interests you.
  • Elective options pull from communication, psychology, and journalism, giving students a well-rounded view of persuasion and consumer behavior beyond a single department.
  • Since marketing activities exist in every kind of organization, what you learn here transfers across industries — private business, nonprofits, and government alike.
  • Courses like Professional Sales and Retail Management build real, usable business skills rather than staying purely theoretical.
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"I chose to attend EIU because of the highly decorated business program and the track and field program which I am currently a part of."
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Marketing | Class of 2029
Icone Logo, Marketing at EIU

Hands-On Experience

  • Students develop and deliver actual sales presentations, applying real oral and written communication skills to determine and satisfy buyer needs.
  • Students analyze real internal and external factors that affect retail decisions — pricing strategy, merchandising, and promotional activities.
  • Coursework examines how and why people actually obtain, use, and dispose of products, grounding theory in real buyer psychology.
  • Courses in advertising, public relations writing, and persuasion let students build a genuinely applied specialty that spans departments, not just marketing theory in isolation.
  • Students choose two electives — at least one with the MAR prefix — letting them build hands-on depth in a specific area like social media marketing or sales management.
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Hands-On Experience, Marketing students at EIU

What You'll Learn

The Marketing minor offers a broad course of study in marketing that is open to all interested majors, with no business background required. It is a fit if you are curious how products and services are developed, priced, promoted and sold and want to apply your major to the realities of consumer and business markets.

Program Curriculum
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Connect With Us

Ayse Costello
Professor
aicostello@eiu.edu
3008 Lumpkin Hall
217-581-8524
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or email aicostello@eiu.edu directly
Farhad Sadeh
Chair, School of Business & Associate Professor of Marketing
fsadeh@eiu.edu
4025
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or email fsadeh@eiu.edu directly
Billy Panther
Head of Panther Pride
Old Main
217-581-2223
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