EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills — backed by the American Marketing Association chapter, internships, and study abroad opportunities.
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"I chose EIU because I loved the environment on campus. I'm a Legacy student, my grandma worked for EIU and my father was a student. It was obvious I would go to EIU, but the welcoming environment is what set it apart from my other university offers."Noah NobleClass of 2029, Business Marketing major
Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs.
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