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Marketing

Also offered as: Minor

EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills, backed by the American Marketing Association chapter, internships, and study abroad opportunities.

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Degree Level
Bachelor of Science in Business
Delivery
In Person
Time to Degree
8 Semesters
Credit Hours
120 Total, 77 in Major
Careers
Advertising, Managers

Why Study Marketing at EIU?

  • 100% of Marketing graduates from the class of 2018 were placed in careers or graduate programs — a concrete, real number, not a vague promise.
  • The School of Business carries accreditation from the premier global accrediting body for business schools — a meaningful quality signal to employers.
  • The curriculum explicitly develops analytical thinking, data interpretation, research skills, and presentation ability — not just marketing theory.
  • Every marketing and business class is taught by faculty members using collaborative, project-based teaching methods.
  • Whether you're creative, analytical, people-oriented, or a natural planner, the program is explicitly designed around the traits that actually drive marketing success.
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"I chose to attend EIU because as soon as I stepped foot on campus, I knew it was the place I wanted to call my home for the next four years. I absolutely love the tight knit community and the relationships I get to create with professors and peers in my classes. I instantly felt a sense of belonging when I stepped on campus for the first time, and I have never looked back."
Abigail Reinl
Marketing | Class of 2027
Abigail Reinl, Marketing at EIU

Hands-On Experience

  • Students get real professional networking, career insight, and direct interaction with faculty and marketing practitioners through EIU's own AMA chapter.
  • MAR 4275 lets students apply coursework in a real workplace setting, counted directly as elective credit.
  • MAR 3970 gives students the opportunity to gain global marketing experience as part of their degree, not as an extracurricular add-on.
  • Strategy and Policy (BUS 4360) has students pull together everything they've learned — marketing, finance, operations — into real strategic decision-making, alongside a required Senior Seminar.
  • Marketing Research and Consumer Behavior courses apply real research methods to understand and influence actual buying decisions, not just textbook case studies.
Explore Courses
Hands-On Experience, Marketing students at EIU

What You'll Learn

The B.S. in Marketing prepares you to determine what products a business offers, communicate information about them, price them and make them available where and when customers want them. It fits students who are creative, enjoy working with people, can analyze information and work well on a team.

Program Curriculum
View in Catalog
$62,994
Median Salary for These CareersMedian salaryThe median is the middle value: half of the people counted earn more and half earn less. It is an estimate for a typical graduate, not a promise of what you will earn. Pay varies by employer, location, experience and the specific job.

Career OutcomesCareer outcomesThese are example careers that graduates of this program often pursue, taken from the U.S. Department of Labor's O*NET occupation list. They are examples, not job guarantees, and many graduates work in other fields.Source: O*NET OnLine, U.S. Department of Labor

  • Advertising & Promotions Managers
  • Marketing Managers
  • Sales Managers
  • Fundraising Managers
  • Fundraisers
  • Market Research Analysts & Marketing…
  • Search Marketing Strategists
  • Business Teachers, Postsecondary

Career Insights

Job Outlook ★ Bright Outlook Bright OutlookBright Outlook careers are ones with a promising future. They're expected to grow quickly, to have lots of job openings, or to be brand new and emerging. A career earns the label if it meets any one of these: projected growth of 5% or more, at least 75,000 projected openings, or New & Emerging status.
Grow Rapidly: Jobs in this career are expected to grow 5% or more over the next several years, based on Bureau of Labor Statistics projections.
Openings: Employers are expected to need at least 75,000 people for this career over the next several years. That count includes new jobs created by growth and spots opened when workers move on.Source: O*NET OnLine, U.S. Department of Labor Grow Rapidly / Openings
Preparation Needed Considerable (4/5)Job Zone 4: Considerable preparationMost of these careers require a four-year bachelor's degree. They also tend to build on several years of work-related experience or training.Source: O*NET OnLine, U.S. Department of Labor
Personality Fit EnterprisingEnterprising interest typeYou like business and leadership. This type of work includes managing, selling, marketing and leading, including in politics or law.Source: O*NET OnLine, U.S. Department of Labor

Connect With Us

Ayse Costello
Professor
aicostello@eiu.edu
3008 Lumpkin Hall
217-581-8524
Ayse Costello Message Ayse

Message Ayse

or email aicostello@eiu.edu directly
Austin Cheney
Dean, Lumpkin College of Business and Technology
acheney@eiu.edu
4801
217-581-3526
Austin Cheney Message Austin

Message Austin

or email acheney@eiu.edu directly
Billy Panther
Head of Panther Pride
Old Main
217-581-2223
Billy the Panther Message Billy

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or email billy@eiu.edu directly

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