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Marketing

EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills — backed by the American Marketing Association chapter, internships, and study abroad opportunities.

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Marketing

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Degree Level
Bachelor of Science in Business
Delivery
In Person
Time to Degree
8 Semesters
Credit Hours
120 Total
Careers
Advertising, Managers

Why Study Marketing at EIU?

  • 100% of Marketing graduates from the class of 2018 were placed in careers or graduate programs — a concrete, real number, not a vague promise.
  • The School of Business carries accreditation from the premier global accrediting body for business schools — a meaningful quality signal to employers.
  • The curriculum explicitly develops analytical thinking, data interpretation, research skills, and presentation ability — not just marketing theory.
  • Every marketing and business class is taught by faculty members using collaborative, project-based teaching methods.
  • Whether you're creative, analytical, people-oriented, or a natural planner, the program is explicitly designed around the traits that actually drive marketing success.
"I chose EIU because I loved the environment on campus. I'm a Legacy student, my grandma worked for EIU and my father was a student. It was obvious I would go to EIU, but the welcoming environment is what set it apart from my other university offers."
Noah Noble
Class of 2029, Business Marketing major

Hands-On Experience

  • Students get real professional networking, career insight, and direct interaction with faculty and marketing practitioners through EIU's own AMA chapter.
  • MAR 4275 lets students apply coursework in a real workplace setting, counted directly as elective credit.
  • MAR 3970 gives students the opportunity to gain global marketing experience as part of their degree, not as an extracurricular add-on.
  • Strategy and Policy (BUS 4360) has students pull together everything they've learned — marketing, finance, operations — into real strategic decision-making, alongside a required Senior Seminar.
  • Marketing Research and Consumer Behavior courses apply real research methods to understand and influence actual buying decisions, not just textbook case studies.
Explore Courses
Hands-On Experience, Marketing students at EIU

What You'll Learn

Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs.

View in Catalog
$62,994
Median Salary 4 Years After Graduation

Career Outcomes

  • Advertising & Promotions Managers
  • Marketing Managers
  • Sales Managers
  • Fundraising Managers
  • Fundraisers
  • Market Research Analysts & Marketing…
  • Search Marketing Strategists
  • Business Teachers, Postsecondary

Career Insights

Job Outlook ★ Bright Outlook Grow Rapidly · Openings
Preparation Needed Considerable (4/5)
Personality Fit Enterprising

Connect With Us

Dr. Ayse I. Costello
Professor
aicostello@eiu.edu
Lumpkin Hall 4012
217-581-8524
Dr. Ayse I. Costello Message Dr. Costello

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or email aicostello@eiu.edu directly
Austin Cheney
Dean, Lumpkin College of Business and Technology
acheney@eiu.edu
4801
217-581-3526
Austin Cheney Message Austin

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or email acheney@eiu.edu directly
Billy Panther
Head of Panther Pride
Old Main
217-581-2223
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or email billy@eiu.edu directly

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