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Fashion Merchandising

Also offered as: Minor

Combine creativity with the strategy that moves fashion from idea to customer. EIU's Fashion Merchandising B.S. blends apparel development, visual merchandising and design foundations with retail math, e-commerce, forecasting, sustainability and hands-on industry experience.

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Fashion Merchandising

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Degree Level
Bachelor of Science
Delivery
In Person
Time to Degree
8 Semesters
Credit Hours
120 Total, 56 in Major
Careers
Designers, Managers
Fashion Merchandising students at EIU

Why Study Fashion Merchandising at EIU?

  • Study both the creative and business sides of fashion in one interdisciplinary degree
  • Learn apparel construction, product development and visual merchandising alongside retail math, e-commerce and forecasting
  • Examine fashion through cultural, historical, consumer and sustainability perspectives
  • Shape electives or a complementary minor around career interests such as buying, retail management, entrepreneurship or styling
  • Work closely with faculty who can help connect your interests with internships and professional goals
See it for yourself Schedule a Visit
"I didn't expect to get real experience this early, but by my sophomore year I was already working on projects that felt like actual marketing work. It made me feel confident that I'm ready for what comes next."
Alex Wilcoxon
Marketing | Junior
Alex Wilcoxon, Marketing at EIU

Hands-On Experience

  • Complete an individually planned internship related to your professional goals
  • Apply skills through apparel construction, product-development and visual-merchandising coursework
  • Build leadership and industry connections through the Merchandising and Apparel Design Association
  • Participate in the annual School of Art + Design trip, exhibitions, student art sales and visiting-professional programs
  • Pursue study abroad and student collaboration grants that connect fashion with culture, business and design
Hands-On Experience, Fashion Merchandising students at EIU

What You'll Learn

Fashion merchandising is the business of understanding what people want, how products are developed and how fashion reaches the right customer. EIU's program combines creative skills with the analytical and strategic side of the industry.

View in Catalog
$131,273
Median Salary 4 Years After Graduation

Career Outcomes

  • Fashion Designers
  • Marketing Managers
  • Sales Managers
  • Market Research Analysts & Marketing…
  • Search Marketing Strategists
  • First-Line Supervisors of Retail…
  • Web & Digital Interface Designers
  • Video Game Designers
  • Art, Drama, & Music Teachers,…

Career Insights

Job Outlook ★ Bright Outlook Grow Rapidly · Openings
Preparation Needed Considerable (4/5)
Personality Fit Enterprising

Connect With Us

Katie Shaw
Professor - Fashion Merchandising & Graduate Coordinator - MA in Studio Art
kashaw2@eiu.edu
2812 Doudna Fine Arts Center
217-581-6410
Katie Shaw Message Katie

Message Katie

or email kashaw2@eiu.edu directly
Deborah Reifsteck
Senior Instructor of Fashion Merchandising; Academic Advisor for Art + Design
ddreifsteck@eiu.edu
1917 Doudna Fine Arts Center
Deborah Reifsteck Message Deborah

Message Deborah

or email ddreifsteck@eiu.edu directly
Billy Panther
Head of Panther Pride
Old Main
217-581-2223
Billy the Panther Message Billy

Message Billy

or email billy@eiu.edu directly

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