Eastern Illinois University Logo
Localities |

Advertising 1960-1975

Home

Eastern Illinois University

Charleston, Illinois

Mattoon

Coles County

Illinois

Localities

Additional Resources

This era of advertising commonly exhibits ads with creative art or comedic tag lines. In an era when music, art, technology, and societal values diverged from what Americans accepted in earlier decades, advertisements followed suit.

This advertisement from October 21, 1960 jokingly implied that wives all over town were dating the Chevrolet Valiant brand of automobile.

This advertisement for State Farm Insurance from November 14, 1970 depicts the extremely unlikely event that an airplane could crash into a reader's home.

 

magnifier

Look at the ads from the 1960s and 1970s. Which ads show a positive view of creativity? Do any demonstrate new technologies that continue to be used today?

1890s-1900s

1900s-1910s

1920s

1930s-1945

1945-1960

1960-1975

1975-1990s