Advertising 1945-1960
Following the budget-conscious era of the Depression and WWII, Americans were anxious to buy consumer products again.
Advertisers in this era developed the technique of directly marketing to certain groups of consumers.
This ad for Pepsi from September 11, 1950 was targeted at teenagers. It implies that to be accepted by the well-liked crowd, a teen should drink Pepsi.
Advertisers during this era also tapped into the public's respect for authority figures during this era.
This ad for Camel cigarettes proclaims that doctors--respected community figures--smoked Camel cigarettes more than any other brand.
Look at the ads from the 1950s and 1960s. Which ads show targeting at a certain group of people (i.e. adult men, young girls, etc)? Do any other ads play upon the sense of authority?
