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Advertising: Bibliography


Eastern Illinois University

Charleston, Illinois


Coles County



Additional Resources

"A Pitch in Time: Advertisements are the Stuff of Social History" Museums Journal 97, no 3, 1997. 19.

"Children in Advertisements", The Historian 54, no 3. 459-464.

"The Portrayal of Women's Images in Magazine Ads". Sex Roles, 37, no 11-12.

Biagi, Shirley. Media Impact: An Introduction to Mass Media. Detroit, MI: Wadsworth Publishing Company, 1998.

Hovland, Roxanne, and Wilcox, Gary. Advertising in Society. Lincolnwood, IL: NTC Publishing Group, 1989.

Lears, Jackson. Fables of Abundance: A Cultural History of Advertising in America. USA: Harper Collins Publishers, 1994.

Presbrey, Frank. The History and Development of Advertising.Garden City, NY: Doubleday, Doran, and Company, 1929.

Samson, Harland E. Advertising Planning and Techniques. Cincinnati, OH: South-Western Pub. Co, 1992.

Various newspaper advertisements, Mattoon Daily Journal-Gazette. Mattoon, IL, 1890s-1990s.

Zacher, Robert Vincent. Advertising Techniques and Management. Homewood, IL: R.D. Irwin, 1967.