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EIU Department of Marketing and Communication

Department & Program Marketing

Program sheets and/or departmental flyers are one of the most common requests we get. Below is a summary of these options along with suggestions, tips for content and examples.

To request departmental or program marketing, please fill out our job request form.

Program Sheet

Full Size: 8.5"x11", One or two-sided, full color (pdf example)
1/2 Size: 8.5"x5.5", One or two-sided, full color (pdf example)
1/3 Size: 8.5"x3.67", One or two-sided, full color (pdf example)

Description

The Program Sheet is a recruiting tool that serves to showcase an individual program or department. It features a large photo and content related to the degree or program. These are often used for new student recruiting and serve to develop interest while directing the reader to the departmental or program website for more information.

These program sheets can be altered to meet your specific recruiting needs.  Half-page and third page options are also available.  Have something else in mind?  Just let us know and we can find the right solution to your recruiting needs.

Suggested Content:

  • Highlights of the program or department that distinguish EIU from competitors
  • Opportunities for students at EIU: student organizations, clubs, special awards or accreditation
  • Positive outcomes from current students or alumni
  • Possible careers, salaries, and job placement rates- answer questions that are frequently posed during recruiting fairs/events or meetings

Program Sheet

 

Half Program Sheet

 

third program sheet

Curriculum Sheet 
(pdf example)

Size: 8.5"x11", One or two-sided, full color

Description

The Curriculum Sheet is a recruiting tool that serves to showcase the actual courses and curriculum of a specific degree program. It can be used in both on and off campus recruiting and for general information. It features specific degree requirements and lists of courses broken down into detailed requirements for general education requirements, major course requirements, electives, as well as minors and options.

Suggested Content:

  • Specific degree requirements
  • Degree hours
  • 4-year plan tables
  • Special courses or internships required for graduation
Curriculum Sheet

4-year Study Plan
(pdf example)

Size: 8.5"x11", One or two-sided, full color

Description

The 4-year study plan is a recruiting tool that serves to showcase the 4-year course sequence of a specific degree program. It can be used in both on and off campus recruiting and for general information. It features the required courses of a program by semester and can include additional requirements such as internships, testing and other degree specific requirements.

Suggested Content:

  • Specific degree requirements
  • Degree hours
  • 4-year plan tables
  • Special courses or internships required for graduation
2021 4year study plan

Advising Input Form
(pdf example)

Size: 8.5"x11", One or two-sided, full color

Description

The input form is an advising tool that allows the student to update and save the form as they complete the requirements for thier program of study.

Suggested Content:

  • Specific degree requirements
  • Degree hours
  • Helpful information for degree completion or paths to careers or advanced degrees and licensure
2021 Advising Input Form

Combined Program/Curriculum Sheet 
(pdf example)

Size: 8.5"x11", One or two-sided, full color

Description

In some instances a combination of the Program and Curriculum sheet is the best solution for a program, especially when curriculum is an important selling point for a program.

Combined Sheet

Program Postcard
(pdf example)

Size: 4"x6", two-sided, full color (larger sizes available if needed)

Description

The Program Postcard is a simple way to reach out to prospective students for the first time or to follow up with prospective students who have asked for more information.  The postcard is meant to encourage the prospective student to contact the department and visit the departmental website for more information.

Suggested Content:

  • Contact information (phone, email, web address)
  • Visit or open house opportunities
  • a short testimonial or outcome quote
2020 EIU Program Postcard

General Postcard
(pdf example)

Size: 4"x6", two-sided, full color 

Description

The General Postcard is for more personal interaction with prospective or current students. Sending a handwritten note as a thank you or follow-up has proven to be a very successful way to engage both current and future students while allowing us to convey the friendly and personal experience of our campus.

Suggested Content:

  • Contact information (phone, email, web address)
2021 EIU General Postcard

Departmental Letterhead
(pdf example)

Size: 8.5"x11", 2 color

Description

The Departmental Letterhead is used for any paper correspondence from the department.

Suggested Content:

  • Contact information (phone, university address, office location, web address)
Departmental Letterhead Template

 

Related Pages

Contact Information

Marketing and Communications

Booth House
1536 4th St.
Charleston, IL 61920
217-581-8396
marcom@eiu.edu


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