EIU Marketing & Communications

EIU Events Calendar: Best Practices

By following these best practices, you can ensure that your campus event is well-publicized and attracts the attention it deserves! Have questions about the EIU Event Calendar or need one of your events edited? Let us know!

Reminders

• Weekly Upcoming Events Email: All EIU calendar events are included in an email sent to all students and employees every Sunday evening.
• EIU Daily Digest: Events for the next three days are featured in the EIU Daily Digest.

Submit an Event

Use a Descriptive Title

• Ensure your event title is clear, concise, and informative.
• Highlight the main attraction or purpose of the event.

Clear and Inviting Language

• Write a brief, engaging description of your event.
• Include the key details: who, what, when, where, and why.
• Make it inviting to encourage attendance.
• RSVP/Ticket Information: Mention if registration or tickets are required and how to obtain them.
• Use the entire proper name first. E.G.: Fraternity and Sorority Life (FSL)

Tag Your Event

• Tag your event with audience, event type and office or department sponsoring event. 
• Tags will help filter events for departmental calendars and for the user. 

Include an Appealing Image

• Attach a relevant and high-quality image to make your event stand out. Images can increase engagement and interest.
• We recommend a horizontal image, sized 1000x300 pixels.

Accurate Time and Contact Information

• Double-check the date and time of your event for accuracy.
• Provide a contact person’s name, email, and phone number for any inquiries.

Submit in Advance

• Submit your event as early as possible to maximize visibility.
• Early submissions ensure inclusion in weekly and daily emails.

Additional Best Practices

• Audience Specification: Clearly state the intended audience (e.g., students, faculty, general public).
• Accessibility Information: Include details about accessibility for individuals with disabilities.
• Social Media Links: Provide links to any social media pages or event pages.
• Follow-Up: Plan for and mention any follow-up events or sessions.