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"Brevity is a great charm of eloquence." -- Cicero
Tip of the Month
The creative use of language can lead to a very memorable speech. It is important however to avoid using overly flamboyant language that distracts from a speaker's message. One effective use of creative language is in repetition. Find a simple yet insightful phrase that can be used by the audience to remember the essence of your speech. A phrase like "I have a dream" or "I am a Berliner" can help make a speech amazing.
Speech of the Month
JFK's "Ich Bin Ein Berliner" This speech was delivered to around half a million people in Berlin, Germany in June of 1963. President Kennedy was on a public relations tour where the goal was to secure the continued loyalty of the West Germans and promote resistance of communism across Europe. The speech contains two famous lines repeated throughout. One line, also the tile of the speech "Ich Bin Ein Berliner" or "I am a Berliner" not only is simple and memorable, but is also play on the famous phrase in Latin "Civis romanus sum" or "I am Roman citizen." The phrase evokes a sense of national pride as Kennedy invites us all to be citizens of Berlin.