EIU School of Business

Marketing Minor

The Marketing Minor will offer you exposure to a very dynamic and vital portion of our employment and economic landscape - the execution of marketing strategies.

Learn how to:

• Develop and deliver products and services.
• Apply the knowledge and skills gained from your major with the realities of consumer and business markets.
• Engage in the execution of marketing strategies for small to large and private to government entities.

Marketing activities are found in all organization.  The Maarketing Minor provides you with the skills to prepare you to relate marketing activities to both consumer and business interactions.

Curriculum Requirements (pdf)

Ready to Become a Marketing Minor?

Talk with your academic advisor to see how the minor will impact your academic plan.

Have questions about the minor?

Please contact:

Dr. David Boggs, Assistant Chair, Marketing

djboggs@eiu.edu

217-581-8594