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Molly C Niesen, PhD
Instructor
Office: 1820 - Coleman Hall
Phone: 217-581-2016
Fax: 217-581-5718
Email: mcniesen@eiu.edu
Frequently Taught Courses
EIU Classes:Advertising Theory and Practice
Intro to Public Relations
Advocacy and Message Design
Previous Classes:
New Media and Society
Advertising History
Communications History
Economics of the Media
Media, Money, and Power
Communicating Public Policy
Public Speaking
Education
Ph.D. Candidate, Communication and Media Studies, Institute of Communications Research, University of Illinois at Urbana Champaign, (Defense: Fall 2012)
M.S. Advertising, University of Illinois at Urbana-Champaign, 2005
B.S. Advertising, University of Illinois at Urbana-Champaign, 2002
Research
Communications history, political economy of communication, public relations history and practice, advertising and consumer culture, policy and children's advertising, economics and public policy, communications law and policy.
Publications
Molly Niesen, “Public Enemy Number One: The US Advertising Council's First Drug Abuse Prevention Campaign” Substance use and Misuse, 2011, Vol. 46, No. 7, 872-881. Abstract available: http://informahealthcare.com/doi/abs/10.3109/10826084.2011.570617?journalCode=sum
Molly Niesen. "The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973." Advertising & Society Review 12.4 (2012). Project MUSE. Web. 13 Sep. 2012.
Conference Presentations
"From Gray Panther to National Nanny: The Kid Vid Crusade and the Eclipse of the FTC," ICR Research Awards Ceremony. September 19, 2012, The University of Illinois.
“The Little Old Lady Has Teeth: The U.S. Federal Trade Commission, Advertising Regulation, and the Right to Rebuttal,” Union for Democratic Communications Conference. May 10-12, Florida State University.
“Battles Between Consumer Activists and the Advertising Industry over the FTC’s Advertising Regulations,” UICCC, April 1, 2011. Chicago, IL.
“Advertising, Activism, and the Rise of Neoliberalism,” Union for Democratic Communications, October 14-17, 2010, Penn State University.
Institutional Approaches Roundtable, Institute for Communications Research Alumni Conference, February 13, 2010. Urbana, IL.
“Neoliberalism and the Advertising Industry,” The New-New Economy NCA Pre-Conference, November 2009. Chicago IL.
“Public Enemy No. 1: The Ad Council and Drug Abuse Prevention,” Self and Substance Conference, May 2009. Urbana, IL.
“The Nascent Drug War and Consumer Activism: Advertising Regulation in the 1970s.” NCA Annual Convention. November 15-18, 2007. Chicago, IL
“Just Say No: The Anti-drug Crusade as Systematic Propaganda.” 20 Years of Propaganda: Critical Discussions and Evidence on the Ongoing Relevance of the Herman and Chomsky Propaganda Model. May 15, 2007. Windsor, ON. Abstract available: http://www.uwindsor.ca/units/commstudies/propaganda.nsf/inToc/590562774EEB99B2852572DB0040358D
“Advertising Policy meets Pharmaceutical Interests in the 1970s.” The Social Science Research Council’s Conference on Media Policy, Free Press Conference. January 17, 2007. Memphis, TN. Abstract available: http://www.freepress.net/news/21180.
"Drawing the Battle Lines for the War on Drugs: The Development of the First Drug Abuse Prevention Campaign." NCA Annual Convention. November 16-19, 2006. San Antonio, TX.
