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EIU Public Relations

Minors

Public Relations Minor

The public relations minor aims to help students understand how different organizations use communication strategies and tactics to maintain mutually beneficial relationships with their publics and stakeholders. The students will learn different strategic communication skills such as research, planning, and writing and producing written, verbal, and visual messages for different media. The theories, concepts and skills that students learn can be applied for strategic communication, outreach and planning in different fields such as business, hospitality, politics, history, arts, and management, among many others.  For more information, click on the "Curriculum Guide" below or contact the Public Relations Minor Coordinator, Dr. Rashmi Thapaliya at rthapaliya@eiu.edu.

* Curriculum Guide, 2022-2023 (pdf)

Strategic Social Media Communication Minor

Social media are important strategic communication channels for organizations in almost any sector and industry.  They also afford individuals and advocacy groups the opportunity to reach large audiences and make a difference.  This minor provides an opportunity for students from a variety of majors to gain strategic and ethical social media communication skills along with a basic foundation in public relations.  For more information, click on the "Curriculum Guide" below or contact the Strategic Social Media Communication Minor Coordinator, Ms. Anna Kochigina at akochigina@eiu.edu.

* Curriculum Guide, 2022-2023 (pdf)

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