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EIU Marketing Program

Career Resources in Marketing

Advertising / Promotion
Client companies employ personnel to create advertising campaigns for their brands or to supervise the creative services provided by advertising agencies. Duties include identifying target audiences, selecting appropriate media, communicating an exciting, effective message to consumers, and assessing the impact of the message on sales and communications goals. The media (television, radio, newspapers, magazines, and electronic sites) employ individuals to provide advertising services to customers.

Job titles include: assistant account executive, account coordinator, assistant media buyer, advertising sales representative, and research assistant.

Marketing Research
Professionals facilitate the gathering and interpreting of accurate and timely information for management decision-making such as identifying marketing opportunities and problems, monitoring marketing performance, and assessing marketing activities. Positions are available within companies or market research agencies for individuals to design research studies; gather, tabulate and analyze data; and communicate research information to management.

Job titles include: research analyst, assistant market analyst.

Product / Brand Management
Product or brand managers plan and direct the overall marketing activities for a particular brand or product. These managers coordinate marketing functions such as sales, advertising, sales promotions (coupons, free samples, in-store displays), market research, and physical movement of merchandise.

Job titles include: marketing or sales trainee, assistant product manager, brand assistant.

Many top executives of major corporations started their careers in selling because successful salespeople must develop effective communication skills, extensive product knowledge and account management skill. Many individuals remain in sales because it is one of the highest paying positions in most companies and allows for flexible work schedules. Business-to-business sales involve selling goods to businesses for resale to others as well as selling products to businesses for their own use. Retail sales include direct selling of goods and services to consumers.

Job titles include: sales representative, manufacturer's representative, and field salesperson.

Data Base / Web Base / Direct Response Marketing
Direct response marketers communicate directly to potential customers by broadcast media, telephone, the Internet, or mail. Companies “mine” extensive customer records to identify frequent customers and to encourage repeat sales. Positions in CRM (customer relations management) are readily available at most organizations.

Job titles include: database coordinator, research assistant, CRM associate, web marketing analyst.

Retail Management / Small Business Owner
Retail managers select and order merchandise, control inventory, coordinate advertising and promotion, and manage sales. Large retail chains provide management training in general store operations. Managers may progress from single store management to regional and corporate levels of responsibility. Retail management knowledge and skills are extremely useful to anyone desiring to run their own businesses.

Job titles include: management trainee, merchandise trainee, assistant manager, assistant buyer, and department manager.

American Marketing Association (AMA) AMA is probably the most important link for marketing majors. Click on marketing jobs for a variety of resources. A very helpful link is the salary survey. By using this tool, you can look up salaries for entry level jobs by area of country or a specific city, such as Chicago. It is easy to use and will help you understand the earning potential for a given career. It will also help you when you evaluate a job offer.
Marketing Research Association (MRA) The Marketing Research Association, MRA, has a fully operational Headquarters with a full-time staff. The Association’s activities are governed by a volunteer Board of Directors. MRA is a self-managed, not-for-profit organization providing programs and services for members to: Enhance their professional development; Stay connected with the marketing research community; Gain insight into information about trends occurring in the industry; Network with fellow researchers.
Public Relations Society of America (PRSA) With the vision to unify, strengthen and advance the profession of public relations, the Public Relations Society of America (PRSA) has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.
Product Development and Management Association (PDMA) The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Its mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.
Sales and Marketing Executives International (SMEI) Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise.
Society for Marketing Professional Services (SMPS) The Society for Marketing Professional Services (SMPS) was created in 1973 by small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, the association has a membership of more than 6,100+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.
Careers in Marketing This is an easy to use site that provides an overview of several marketing careers including the necessary skills and talents, job options, salaries, additional links and resources, facts and trends, and the top firms for that career.
Advertising Age The Advertising Age's TalentWorks provides online job-seeking tools.
American Association of Advertising Agencies Visit the AAAA's Career Center to search for jobs in the advertising arena, post your resume, and much more.
Council of Supply Chain Management Professionals The Council of Supply Chain Management Professionals (CSCMP) is the preeminent association for individuals involved in supply chain management. CSCMP provides educational, career development, and networking opportunities to its over 9,000 members and to the entire profession.
Jobs in Logistics is the largest Career Board on the Internet dedicated to Logistics jobs and Logistics careers.
National Retail Federation The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees - about one in five American workers - and 2006 sales of $4.7 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations.
National Association of Sales Professionals The organization was founded on the principles that Sales needed a group to certify, organize, and develop people. The organization has over 50,000 corporate and individual members. At one time, over 55 Chapters existed across the country. Now, NASP continues to expand their footprint as the organization prepares to expand internationally with partnerships in Australia, Japan, Malaysia, Philippines, France, Germany, and England. A new NASP is rising as the need for a Global Sales Certification becomes the driving force for the Organization's growth.
Occupational Outlook Handbook Revised every two years, this handbook will provide the most current opportunities for a given career and industry. Click on the A - Z index and search a career. It is very detailed and you can find very specific jobs. The index is very thorough and provides information on the nature of the work, working conditions, employment, job outlook, earnings, related occupations, and sources for additional information.
Disney Consumer Products Disney Consumer Products (DCP) is the business segment of The Walt Disney Company and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys and home décor to books and magazines, foods and beverages, stationery, electronics and animation art. This is accomplished through DCP's various lines of business which include: Disney Fashion & Home, Disney Food, Health & Beauty and Disney Toys & Social Expressions.

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