Archived catalog. This is a historical catalog kept for reference.
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Marketing (B.S.B.)
Total Semester Hours Required for the Degree: 120 semester hours
Major
Eastern's marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations.
The BSB in Marketing comprises:
- 43 semester hours in general education
- 38 semester hours in the business core
- 27 semester hours in major courses; and
- 12 semester hours in electives
Major Courses
MAR 3720
Consumer Behavior. (3 credits)
MAR 3860
Marketing Research. (3 credits)
MAR 3875
Retail Management. (3 credits)
MAR 4470
Professional Sales. (3 credits)
MAR 4700
Marketing Strategies. (3 credits)
Plus 4 courses (at least 12 hours) selected from the following major electives:
ENT 3300
Foundations of Entrepreneurship. (3 credits)
MAR 3490
Business-to-Business Marketing. (3 credits)
MAR 3560
Social Media Marketing. (3 credits)
MAR 3780
Promotion Management. (3 credits)
MAR 3970
Study Abroad. (1 to 15 credits)
MAR 4100
Special Topics in Marketing. (3 credits)
MAR 4275
Internship in Marketing. (1 to 15 credits)
MAR 4400
Services Marketing. (3 credits)
MAR 4480
Sales Management. (3 credits)
MAR 4490
International Marketing. (3 credits)
MAR 4740
Independent Study. (1 to 6 credits)
Footnotes:
Calculation of the major GPA is based on courses taken at EIU with the prefix BUS, MAR, plus ENT courses taken at EIU as a Marketing major elective.
Information sourced from the 2025-2026 EIU Undergraduate Catalog.