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Eastern Illinois University
Archived catalog. This is a historical catalog kept for reference. View the current catalog.

Marketing

(BS in Business)

Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. Enrollment in this major requires admission to the School of Business. See School of Business/ Programs and Policies.

Major

The BSB in Marketing comprises:

46 Hours in General Education

36 Hours in the Business Core

28 Hours in Major Courses

MAR 3490
Business-to-Business Marketing.  (3 credits)
MAR 3550
Marketing as a Profession.  (1 credits)
MAR 3720
Consumer Behavior.  (3 credits)
MAR 3860
Marketing Research.  (3 credits)
MAR 4700
Marketing Strategies.  (3 credits)

Plus 5 Courses

At least 4 must have MAR prefix selected from the following major electives:

CIS 3510
Business Presentations and Document Design.  (3 credits)
JOU 3820
Publicity Methods.  (3 credits)
JOU 3920
Public Relations in Society.  (3 credits)
MAR 3780
Promotion Management.  (3 credits)
MAR 3875
Retail Management.  (3 credits)
MAR 4100
Special Topics in Marketing.  (3 credits)
MAR 4275
Internship in Marketing  (1 to 12 credits)
MAR 4470
Professional Sales.  (3 credits)
MAR 4480
Sales Management.  (3 credits)
MAR 4490
International Marketing.  (3 credits)
MAR 4740
Independent Study  (1 to 3 credits)
MGT 4320
Small Business and Entrepreneurship.  (3 credits)
SPC 3920
Public Relations in Society  (3 credits)

10 Elective Hours

8 of them in non-business courses.

Suggested Four-Year Plan of Study

Courses designated with an arrow (->) must be completed with a grade of C or better before admission to upper division standing in the School of Business.

First Year, First Semester - Total Hours: 15

  • General Education Elective. Credits: 3
BUS 1950
Computer Concepts and Applications for Business.  (3 credits)

(See above ->)

ENG 1001G
Composition and Language.  (3 credits)
MAT 1271
College Algebra.  (3 credits)

(See footnote *)

SPC 1310G
Introduction to Speech Communication.  (3 credits)

First Year, Second Semester - Total Hours: 15

  • General Education. Credits: 3
  • General Education. Credits: 3
  • General Education. Credits: 3
ENG 1002G
Composition and Literature.  (3 credits)
MAT 2120G
Finite Mathematics.  (3 credits)

(See footnote *)

Second Year, First Semester - Total Hours: 15

  • General Education. Credits: 3
BUS 2101
Financial Accounting.  (3 credits)

(See above ->)

BUS 2810
Business Statistics I.  (3 credits)

(See above ->)

ECN 2801G
Principles of Macroeconomics.  (3 credits)
MAT 2110G
Brief Calculus with Applications.  (3 credits)

Second Year, Second Semester - Total Hours: 16

  • General Education. Credits: 4
  • Elective (non-business). Credits: 3
BUS 2102
Managerial Accounting.  (3 credits)

(See above ->)

BUS 2750
Legal and Social Environment of Business.  (3 credits)
ECN 2802G
Principles of Microeconomics.  (3 credits)

Third Year, First Semester - Total Hours: 15

  • General Education. Credits: 3
BUS 3010
Management and Organizational Behavior.  (3 credits)
BUS 3470
Principles of Marketing.  (3 credits)
BUS 3710
Business Financial Management.  (3 credits)
ECN 3860
International Economics.  (3 credits)

Third Year, Second Semester - Total Hours: 15

  • Electives (non-business). Credits: 2
BUS 3500
Management Information Systems.  (3 credits)
BUS 3950
Operations Management.  (3 credits)
MAR 3490
Business-to-Business Marketing.  (3 credits)
MAR 3550
Marketing as a Profession.  (1 credits)
MAR 3720
Consumer Behavior.  (3 credits)

Fourth Year, First Semester - Total Hours: 15

  • MAR Major Elective. Credits: 3
  • MAR Major Elective. Credits: 3
  • MAR Major Elective. Credits: 3
  • Senior Seminar. Credits: 3
MAR 3860
Marketing Research.  (3 credits)

Fourth Year, Second Semester - Total Hours: 14

  • MAR Major Elective. Credits: 3
  • MAR Major Elective. Credits: 3
  • Elective. Credits: 2
BUS 4360
Strategy and Policy.  (3 credits)
MAR 4700
Marketing Strategies.  (3 credits)

Footnotes

*Based on ACT math scores, some students are exempt from MAT 1271. Those students should complete MAT 2120G during the fall semester and MAT 2110G in the spring semester of their first year and a non-business elective in the fall semester of their second year.

Calculation of the major GPA is based on courses taken at EIU with the prefix BUS and MAR, plus CIS, JOU, MGT, or SPC course taken at EIU as a Marketing major elective.

Information sourced from the 2004-2005 EIU Undergraduate Catalog.

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