Advertising Minor
This minor provides students with a program of study designed to enhance their understanding regarding the promotion of products and services to various markets. Critical examination of campaigns and strategies, and their application of knowledge, are key components.
Total Semester Hours: 27
Required Coursework - Total Semester Hours: 15
Electives - Total Semester Hours: 12
(Students with a major in MAR, CMN, or INT may not take more than 6 elective hours from their major area):
(See footnote *)
(See footnote *)
or MAR 3860
or JOU 3920
or CMN 3920
(See footnote *)
(See footnote *)
or CMN 2020
(See footnote *)
Footnotes:
* Marketing majors may not use BUS 2750, MAR 3720, MAR 3780 or MAR 3860 to satisfy both the marketing major and the advertising minor. Accounting majors may not use BUS 2750 to satisfy both the accounting major and the advertising minor. Computer Information Systems majors may not use BUS 2750 or CIS 3530 to satisfy both the computer information systems major and the advertising minor. Finance majors may not use BUS 2750 to satisfy both the finance major and the advertising minor. Management majors may not use BUS 2750 or MAR 3720 to satisfy both the management major and the advertising minor. (Note: The footnotes will be revised, effective Spring 2006. -- 10/10/05 CAA)
Information sourced from the 2005-2006 EIU Undergraduate Catalog.