Archived catalog. This is a historical catalog kept for reference.
View the current catalog.
Marketing
(BS in Business)
Major
Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. Enrollment in this major requires admission to the School of Business.
The BSB in Marketing comprises:
- 46 semester hours in general education
- 36 semester hours in the business core
- 28 semester hours in major courses; and
- 10 semester hours in electives (8 of them in non-business courses)
Major Courses
MAR 3490
Business-to-Business Marketing. (3 credits)
MAR 3550
Marketing as a Profession. (1 credits)
MAR 3720
Consumer Behavior. (3 credits)
MAR 3860
Marketing Research. (3 credits)
MAR 4700
Marketing Strategies. (3 credits)
Plus 5 courses selected from the following major electives (at least four must have the MAR prefix):
CIS 3510
Business Presentations and Document Design. (3 credits)
CMN 3920
Public Relations in Society (3 credits)
JOU 3820
Publicity Methods. (3 credits)
JOU 3920
Public Relations in Society. (3 credits)
MAR 3780
Promotion Management. (3 credits)
MAR 3875
Retail Management. (3 credits)
MAR 4100
Special Topics in Marketing. (3 credits)
MAR 4275
Internship in Marketing (1 to 12 credits)
MAR 4470
Professional Sales. (3 credits)
MAR 4480
Sales Management. (3 credits)
MAR 4490
International Marketing. (3 credits)
MAR 4740
Independent Study (1 to 3 credits)
MGT 4320
Small Business and Entrepreneurship. (3 credits)
Footnotes:
Calculation of the major GPA is based on courses taken at EIU with the prefix BUS and MAR, plus CIS, JOU, MGT, or CMN course taken at EIU as a Marketing major elective.
Information sourced from the 2005-2006 EIU Undergraduate Catalog.