Archived catalog. This is a historical catalog kept for reference.
View the current catalog.
Communication Studies: Public Relations Option
(BA)
The field of public relations demands a variety of skills in all forms of communication, analysis, critical thinking and technology from its professional practitioners. Professionals must be responsive in a complex and diverse organizational environment to multiple and often competing demands. The public relations option prepares students to function effectively in this dynamic environment. Program emphasis is in preparing students for corporate, agency, nonprofit and other public relations positions.
Total Semester Hours: 45
Department Core
Total Semester Hours: 12
CMN 2010
Introduction to Communication Theories. (3 credits)
CMN 2020
Communication Research. (3 credits)
CMN 2030
Applied Communication. (3 credits)
CMN 2040
Argumentation and Critical Thinking. (3 credits)
Option Core
Total Semester Hours: 21
CMN 2520
Introduction to Mass Communication. (3 credits)
CMN 2650
Introduction to Organizational Communication. (3 credits)
CMN 3100
Persuasion. (3 credits)
CMN 3500
Electronic Media Relations. (3 credits)
CMN 3960
Advocacy and Message and Design. (3 credits)
CMN 4919
Public Relations Techniques. (3 credits)
CMN 4920
Case Studies in Public Relations Problems. (3 credits)
Electives
Total Semester Hours: 12
Selected in consultation with an advisor.
Information sourced from the 2005-2006 EIU Undergraduate Catalog.