Strategic Social Media Communication Minor
Social media are important strategic communication channels for organizations in almost any sector and industry. They also afford individuals and advocacy groups the opportunity to reach large audiences and make a difference. This minor provides an opportunity for students from a variety of majors to gain strategic and ethical social media communication skills along with a basic foundation in public relations.
Total required hours for the minor in Strategic Social Media Communication: 18 hours
Required Coursework (12 hr.)
(prerequisite CMN 3980)
(prerequisite CMN 2920)
Choose at least 2 classes from the list of electives (6 hr.)
(prerequisite CMN 3960 or permission of department chair and instructor)
(prerequisite CMN 3960 or permission of instructor)
Footnote:
Students enrolled in the B.A. in Public Relations may only apply CMN 3980, CMN 2920, and CMN 4920, and students enrolled in the minor in public relations may only apply CMN 2920 and CMN 4920, to this minor. No other classes can be applied toward both the PR major/minor and the minor in Strategic Social Media Communication.
Information sourced from the 2025-2026 EIU Undergraduate Catalog.