INTRODUCTION
Office hours for Spring 2024:
o Mondays from 10:57 am to 12:57 pm
o Tuesdays from 3 pm to 4 pm
o Wednesdays from 12:30 to 1:30
o or by app
Education & Training
Ph.D., Communication and Information, University of Tennessee, Knoxville
M.A., Strategic Communication, University of Oklahoma, Norman
B.A., Public Relations with minor in Business Administration, University of Central Oklahoma, Edmond
Publications
Xu, S., & Kochigina, A. (2021). Engaging through stories: Effects of narratives on individuals’ skepticism toward corporate social responsibility efforts. Public Relations Review.
Kochigina, A., Tsetsura, K., & Taylor, M. (2021). Together in crisis: A comparison of organizational and faith-holders’ crisis communication. Public Relations Review.
Kochigina, A. (2020). The parallel power in organizations’ defense: Exploring faith-holders and their crisis communication. Public Relations Review, 46(4). https://doi.org/10.1016/j.pubrev.2020.101950
Holland, D., Seltzer, T., & Kochigina, A. (2020). Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions. Public Relations Review.
Kochigina, A., & Taylor, M. (forthcoming). Towards a Conceptual Refinement of Engagement and Involvement. Public Relations Review.
Frequently Taught Courses
CMN 4921: Public Relations Seminar in Digital Analysis and Social Media Analytics
CMN 3965: Advanced Public Relations Writing & Production
CMN 4919: Principles and Practices of Public Relations Campaigns
CMN 3020: Public Relations Research, Evaluation, and Measurement
Research & Creative Interests
Engagement
Social Media
Community
Network Ecology
Crisis Communication
Global Public Relations
Professional Affiliations
National Communication Association (NCA)
International Communication Association (ICA)
Association for Education in Journalism and Mass Communication (AEJMC)