Our team of designers and writers works hard to help your program express its strongest assets. We're proud of our ability to balance beautiful form with thoughtful function. If people can't decipher your message because of poor design, then you're wasting your time and theirs. And life's too short for bad design.
You probably already know that you need to talk to different audiences in different ways. You know your audience, but we know how to get their attention, keep their interest and drive them to your department. That's where you come in with your expertise -- whether it's educating and preparing students for their future or giving alumni a good reason to give back to their alma mater.
What about the technical mumbo jumbo?
You're an expert in your field, but when it comes to printing specifications, paper stock, binding, folding, perforations and mailing, we walk the walk. Let us take care of the technical aspects of your marketing, and you can keep focused on your job.
There are guidelines about logo usage and marketing messages so that all audiences are hearing the same overall message from Eastern. We have compiled all the guidelines/rules into the visual identity guide.