The Public Relations major at Eastern Illinois University is one of only a few dedicated Public Relations majors in the state at any university. Due to the dynamic nature of the Public Relations profession, students require applicable skills that remain resilient with shifts in the industry and endure over the course of their lives. Eastern Illinois University's major prepares students for the industry through the following manners:
Unique curriculum shaped by the profession - The major's curriculum was shaped by the recommendations and considerations of the Commission on Public Relations Education. The CPRE is a working committee with representation from national and international professional public relations organizations, multiple public relations agencies, and numerous leading public relations scholars.
Specialization – The major offers the highest number of public relations classes in the state. This allows students to specialize in their field with classes that promote enduring skills.
Elective clusters - Unlike required electives at other institutions, EIU’s required elective clusters enhance a student’s degree according to individual career aspirations. This allows a student to delve deeper into a particular aspect or area of the field.
Opportunities – Students at EIU have the opportunity to engage in actual public relations practices through registered student organizations (PRSSA, The Agency), internships, working directly with professors on research/projects, and working with organizations in courses. By linking theory to practice, students graduate more prepared for success in the industry.