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EIU School of Business

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Dr. Richard L. Flight, Associate Professor and School of Business Assistant Chair- Marketing

Office: 4611 - Lumpkin Hall
Phone: 217-581-6904
Email: rflight@eiu.edu

Richard Flight's Vita

Dr. Flight currently serves as an Assistant Professor at Eastern Illinois University.  He teaches courses in Marketing Strategy and Marketing Research.  He has previously designed and taught courses in Marketing Strategy (MBA), Principles of Marketing, New Product Development, and Electronic Commerce.

Flight’s active research areas include emerging markets, branding; innovation diffusion and innovation measurement; and compulsive and buying behaviors. He is published in Journal of Product and Brand Management, Marketing Management JournalJournal of Business Research, Journal of Marketing Theory and Practice and Journal of Marketing Channels.

Dr. Flight received his Ph.D. in Marketing in 2007 from the University of Alabama and holds a M.A. in Economics from the University of Alabama as well as an M.B.A. and B.S. in Business Administration from Samford University.
 


Education

Doctor of Philosophy in Marketing (Minor in Economics), AnchorAnchorManderson Graduate School of Business University of Alabama, Tuscaloosa, AL. (2007)
Master of Arts in Economics, Manderson Graduate School of Business University of Alabama, Tuscaloosa, AL. (2004)
Master of Business Administration, Samford University, Birmingham, AL. (2002)
Bachelor of Science in Business Administration (Management), Samford University, Birmingham, AL. (1993)
High School Diploma, St. Johnsbury Academy, St. Johnsbury, VT. (1989)

Selected Publications

Flight, Richard L., Kesha K. Coker (2016), “Brand Constellations: Reflection of the Emotional Self,” Journal of Product and Brand Management, 25 (2) 134-137.
 
Flight, Richard L., Devon Sacramento (2015), “Brand Attachment and the Compulsive Buyer,” International Journal of Academic Research in Business and Social Science, 5 (8), 157-171.
 
Dobbs, Michael E., David J. Boggs, Marko Grünhagen, Laura L. Palacios, and Richard L. Flight (2014), “Time Will Tell: Interaction Effects of Franchising Percentages and Age on Franchise Mortality Rates,” International Entrepreneurship and Management Journal, 10 (3), 607-621.
 
Flight, Richard L., and Richard J. Palmer (2013), “Organizational Structure and Intra-firm Innovation Diffusion,” Marketing Management Journal, 23 (2), 35-57.
 
Flight, Richard L., Jarrod Scherle (2013), “Shopping Context and the Impulsive and Compulsive Buyer,”Atlantic Marketing Journal, 2 (2).
 
Flight, Richard L., Melissa Markley Rountree, and Sharon E. Beatty (2012), “Feeling the Urge: Affect in Impulsive and Compulsive Buying,” Journal of Marketing Theory and Practice, 20 (4).
 
Flight, Richard L., Giles D’Souza, and Arthur W. Allaway (2011), “Characteristics-based Innovation Adoption: Scale and Model Validation,” Journal of Product and Brand Management, 20 (5), 343-355.
 
Flight, Richard L., Arthur W. Allaway, Wan-Min Kim, and Giles D’Souza (2011), “A Study of Perceived Innovation Characteristics across Cultures and Stages of Diffusion,” Journal of Marketing Theory and Practice, 19 (1), 109-125.
 
Grünhagen, Marko, Richard L. Flight, and David J. Boggs (2011), “Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises,” Journal of Marketing Channels, 18 (1), 57-77.
 
Flight, Richard L., Rusty Henley, and Robert A. Robicheaux (2008),”A Market-level Model of Relationship Regulation,” Journal of Business Research, 61 (8), 850-858.
 
Flight, Richard (2001), “Promote New Business Now to Secure Sales Later,” Athletics Administration, 36 (6), 36.

Selected Conference Presentations

Sedari Mudiyanselage, Achira, and Richard L. Flight (forthcoming), “Driven to Innovate: Motivations of Small and Medium Enterprises in the Context of Strategic Orientation,” Society for Marketing Advances 2016 Conference Proceeding, Atlanta, GA.
 
Sedari Mudiyanselage, Achira, and Richard L. Flight, (2016), “Out of Necessity or Opportunity? The Drive to Innovate in Small and Medium Enterprises,” Conference on Subsistence Marketplaces, University of Illinois.
 
Flight, Richard L., Marko Grünhagen (2016), “The Kurdish Textile Museum: A Collaborative Initiative to Develop and Promote Cultural Heritage,” Conference on Subsistence Marketplaces, University of Illinois.
 
Baima, Dominic M., Kesha K. Coker, and Richard L. Flight (2016), “Skip It or View It? The Role of Video Storytelling in Social Media Marketing” Academy of Marketing Science Annual Conference, Unveiling the Magic of Storytelling in Marketing Special Session, Lake Buena Vista, FL.
 
Richard L. Flight and Marko Grünhagen (2015), “Tourism Marketing in the Context of War: An Exploration of Iraqi Kurdistan as a Destination,” Society of Interdisciplinary Business Research, Hong Kong, China.
 
Coker, Kesha K., Kelly, Vale, and Richard L. Flight (2015), “Marketing in Social Entrepreneurship Education: Where are We Now?” Marketing Management Association Fall Educators’ Conference, San Juan, Puerto Rico.
 
Vale, Kelly, Kesha K. Coker, and Richard L. Flight (2015), “When in Rome: The Role of Leadership Culture on Social Entrepreneurship,” Poster Presentation. 40th Macromarketing Conference, Chicago, IL.
 
Vale, Kelly, Kesha K. Coker, and Richard L. Flight (2015), “Social Entrepreneurship in its Social Context: The Role of National Leadership Culture” Marketing Management Association Spring 2015 Conference, Chicago, IL.
 
Sacramento, Devon, M., Richard L. Flight (2014), “Brand Attachment and the Compulsive Buyer” Marketing Management Association Spring 2014 Conference, Chicago, IL.
 
Dobbs, Michael E., David J. Boggs, Marko Grünhagen, Laura L. Palacios, and Richard L. Flight (2013), “The Influence of Franchising Percentages and Age on Franchisor Mortality Rates: Evidence from The US Automotive Products and Service Sector,” 2013 Economics and Management of Networks (EMNet) Conference. Agadir, Morocco.
 
Flight, Richard L., and Kesha K. Coker (2013), “A Consumer Personality Approach To Brand Constellation Formation,” Society for Marketing Advances 2013 Conference Proceeding, Hilton Head, SC.
 
Flight, Richard L., Jarrod Scherle (2012), “Impulsive and Compulsive Buying from a Perspective of Context,” Atlantic Marketing Association 2012 Conference Proceedings, Williamsburg, VA.
 
Boggs, David J., Marko Grünhagen, Laura L. Palacios, and Richard L. Flight (2011), “Franchise Survival in the Automotive Products and Services Sector,” 2011 Proceedings of the Midwest Academy of Management, Omaha, NE.
 
Flight, Richard L., Giles D’Souza, Arthur W. Allaway, and Sergey S. Maximov (2011), “The Effect of Innovation Characteristics on Product Diffusion,”Marketing Management Association Spring 2011Conference Proceedings, Chicago, IL.
 
Grünhagen, Marko, Richard L. Flight, and David J. Boggs (2010), “Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises,” International Society of Franchising 2010 Conference Proceeding, Sydney, Australia.
 
Flight, Richard L., and Melissa Markley (2005), “Controlling my Compulsion: A Model of Compulsive Buying and the Strategies Used to Control Behavioral Outcomes,” Society for Marketing Advances 2005 Conference Proceeding, San Antonio, TX.
 
Flight, Richard L., John R. Henley, and Robert A. Robicheaux (2005), “The Effects of Public Policy on Relationship Marketing Identified by the Market Effects Models of Relationship Regulation. Regulation,” Society for Marketing Advances 2005 Conference Proceeding, San Antonio, TX.
 
Flight, Richard L., and George Deitz (2004), “Novel Measures of the Stadium Novelty Effect,” Sports Marketing Association 2004 Conference Proceeding Abstract, Memphis, TN.
 
Flight, Richard L., and Robert A. Robicheaux, (2004), “Novelty Effect Theory: Implications for Store Renovation,” Society for Marketing Advances 2004 Conference Proceeding, St. Pete Beach, FL.
 
Flight, Richard L., Robert A. Robicheaux, and John R. Henley, (2004), “Gasoline Retailing: The Impact of Motor Fuel Marketing Legislation on Prices and Distribution Gross Margins,” American Collegiate Retailing Association, 2004 Annual Meeting Conference Proceeding, New York, NY. 


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Eastern Illinois University
600 Lincoln Avenue
Charleston, Illinois 61920
(217) 581-2627
Fax: (217) 581-6642
business@eiu.edu


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