Dr. Marko Grünhagen received his Ph.D. from the University of Nebraska-Lincoln. He serves as Professor of Marketing and the Lumpkin Distinguished Professor of Entrepreneurship. His research interest lies in the broader area of small business marketing and retailing in an international context. Specifically, much of his research has focused on the franchise business model for the past 20+ years of his career.
Dr. Grünhagen is a globally recognized leader on franchising research with a long history of academic publications in premier marketing and business journals. He has been ranked among the Top-10 researchers globally on franchising in emerging markets.
1994 Vordiplom, Universität zu Köln, Germany
1995 M.B.A., Eastern Illinois University, USA
1999 Ph.D., University of Nebraska-Lincoln, USA
Dr. Grünhagen serves as Associate Editor for the "Franchising and Small Business Marketing" area of the Journal of Small Business Management, and has been a Co-Editor of several special issues on franchising of the Journal of Retailing, Journal of Small Business Management and the Journal of Marketing Channels. He is also Past President of the International Society of Franchising (ISoF), the premier global association of academic researchers with a focus on franchising. Dr. Grünhagen has also been Chair of the International Society of Franchising (ISoF) annual conference in 2009 and 2013, and Chair of the Office Depot Small Business Research Forum. Dr. Grünhagen's research has been recognized twice through the Arthur S. Karp Award for the "Best Applied Research Paper on Franchising" by the Educational Foundation of the International Franchise Association (IFA), and the "Best Paper Award" by the International Society of Franchising (ISoF).
Dr. Grünhagen's research has been published or accepted by numerous academic journals such as the Journal of Retailing, Journal of Business Research, Psychology & Marketing, Journal of Macromarketing, European Journal of Marketing, Journal of Small Business Management, Journal of Economic Psychology and the Journal of Marketing Channels. He has been quoted as an expert on franchising by global news outlets such as Entrepreneur Magazine, The Wall Street Journal, The China Business Journal and National Public Radio (NPR), and he has been invited to present his research across six continents in Asia, Africa, Australia, Europe and North and South America.