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EIU School of Business

Faculty and Staff Listing

Dr. Kesha K. Coker, Associate Professor of Marketing

Office: 4012 - Lumpkin Hall
Phone: 581-6202
Email: kcoker@eiu.edu
Website: https://www.linkedin.com/in/kesha-coker-36168732
Dr. Coker is an Associate Professor of Marketing at Eastern Illinois University. She teaches Retail Management, Promotion Management, Social Media Marketing, and Principles of Marketing. Dr. Coker is actively involved in mentoring students and has worked on research projects with both undergraduate and graduate students. Dr. Coker’s research focuses on the social aspects of consumption surrounding branding and promotions, in areas including social media marketing, product placements, and sales promotions. Dr. Coker is the Faculty Advisor for the EIU chapter of the international honor society for business, Beta Gamma Sigma. Dr. Coker earned her Ph.D. in Marketing and MBA from Southern Illinois University. Prior to coming to the US, Dr. Coker grew up in Trinidad and Tobago, where she earned her B.Sc. in Management from the University of the West Indies. While in Trinidad and Tobago, Dr. Coker gained industry experience in marketing, specifically in retail, customer service, and promotions (trade, public relations, and advertising). 

To learn more about Dr. Coker's teaching and research, check out these video links:
Dr. Coker on Marketing, Value, & Social Media Marketing - WEIU Connect 103
D
r. Coker's Class on Retail Management - EIU 360: Gift Shop Revitalization
Dr. Coker on Marketing at EIU School of Business

Frequently Taught Courses

MAR 3875: Retail Management
MAR 3780: Promotion Management
MAR 3560: Social Media Marketing
BUS 3470: Principles of Marketing

Education

Ph.D., Marketing, Southern Illinois University (2010)
Dissertation: Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude toward Placed Brands
 
M.B.A., Marketing & Management of Information Systems, Southern Illinois University (2003)
 
B.Sc., Management (First Class Honors), The University of the West Indies (2000)

Research

Dr. Coker’s research centers on the social aspects of consumption surrounding branding and promotions, in areas including social media marketing, product placements, and sales promotions. She has published in Journal of Product & Brand Management, Journal of Research in Interactive Marketing, Journal of Consumer Behaviour, and Marketing Management Journal. She has a book chapter in Encyclopedia of E-Business Development and Management in the Global Economy. Dr. Coker has presented her work at several reputable conferences in the marketing field, including those hosted by American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and Marketing Management Association.
 
Dr. Coker is actively involved in mentoring both undergraduate and graduate students on research. She has worked with two undergraduate students conducting independent studies at Eastern Illinois University. She has served on two thesis committees: as Thesis Chair to an EIU MBA student and as Thesis Committee Member to an EIU MBA student; she is currently serving as Thesis Committee Member to a student in MS, College Student Affairs at EIU. In addition, Dr. Coker has served as a Dissertation Committee Member to a Ph.D. student in Marketing at Southern Illinois University; she is currently serving on a dissertation committee for another Ph.D. student in Marketing at Southern Illinois University.
 
Dr. Coker also remains active in research at professional organizations. She currently serves as the Co-Associate Editor for Journal of Research in Interactive Marketing and Editorial Review Board Member for Journal for Advancement of Marketing Education. She has reviewed for seven journals, including Journal of Business Research and Journal of Small Business Management. Dr. Coker also currently serves on the Publications Council for Marketing Management Association and is the Director of Electronic Communications for Society for Marketing Advances.
 
In 2015, Dr. Coker won Best Paper Award in the Promotions & Digital Marketing Track at the Marketing Management Association Spring Conference and won an Outstanding Reviewer Award from Emerald Group Publishing. 

Selected Publications

Flight, R. K. & Coker, K. K. (in press). Brand Constellations: Reflections of the Emotional Self. Journal of Product and Brand Management.
 
Coker, K. K., Smith, D. S., & Altobello, S. A. (2015). Buzzing with Disclosure of Social Shopping Rewards. Journal of Research in Interactive Marketing, 9(3), 170-189.
 
Coker, K. K., Boostrom, R. E., & Altobello, S. A. (2014). What Makes Social Shoppers Click? The Role of Social Rewards in Social Shopping. Marketing Management Journal, 2(1), 66-79.
 
Balasubramanian, S. K., Patwardhan, H., Pillai, D., & Coker, K. K. (2014). Modeling Attitude Constructs in Movie Product Placements. Journal of Product and Brand Management, 23(7), 516-531.
 
Coker, K. K., Altobello, S. A., & Balasubramanian, S. K. (2013). Message Exposure with Friends: The Role of Social Context on Attitudes toward Prominently Placed Brands. Journal of Consumer Behaviour, 12(2), 102-111.
 
Coker, K. K., Pillai, D., & Balasubramanian, S. K. (2010). Delay-Discounting Rewards from Consumer Sales Promotions. Journal of Product and Brand Management, 19(7), 487-495. 

Selected Conference Presentations

Valle, K. N., Coker, K. K., & Flight, R. L. (2015). Social Entrepreneurship In Marketing Education: Where Are We Now?.Marketing Management Association (MMA) Fall Educators' Conference.

Coker, K., Podeschi, R., Samii, L., & Trimble, C. (2015). Enhancing Learning Using Multimedia Innovation. MMA Fall Educators' Conference.
 
Valle, K. N., Coker, K. K., & Flight, R. L. (2015). When in Rome: The Role of Leadership Culture and Social Entrepreneurship (Poster Presentation Only).Macromarketing Society Annual Conference.
 
Valle, K. N., Coker, K. K., & Flight, R. L. (2015). Social Entrepreneurship in its Social Context: The Role of National Leadership Culture.MMA Spring Conference.
 
Samii, L. & Coker, K. K. (2015). The Brand in the Mirror: Toward Brand Identity-Image Congruence in Social Media Marketing (Best Paper Award in Promotions & Digital Marketing Track). MMA Spring Conference.
 
Preston, T. & Coker, K. (2014). Revisiting the Skeptic: Claim Objectivity and Product Price in Consumer Skepticism of Advertising. SMA Annual Conference.
 
Coker, K. (2014). Teaching Moments: Teaching to Suit: Techniques to Facilitate an Adaptive Marketing Classroom. SMA Annual Conference.
 
Coker, K. K., Hills, S., Sims, J. D., Taran, Z., DePamphilis, C. T., Lai, H., & Lim, O. (2014). Perspectives and Issues in Undergraduate Student Research. MMA Fall Educator's Conference.
 
Boostrom, R. E., Coker, K. K., & Altobello, S. A. (2014). The Intersection of Social Shopping and Consumption Communities. MMA Spring Conference.
 
Coker, K. K., Smith, D. S., Boostrom, R. E., & Altobello, S. A. (2014). True Love: Marketing and Legal Considerations in Disclosing Social Shopping Rewards (Presentation Only). Midwest Academy of Legal Studies in Business.
 
Flight, R. L. & Coker, K. K. (2013). A Consumer Personality Approach to Brand Constellation Formation.SMA Annual Conference.
 
Coker, K. (2013). Videos with a Big Bang and More from Pop Culture (Presentation Only). SMA Annual Conference.
 
Coker, K. K., Boostrom, R. E., & Altobello, S. A. (2013). What Makes Social Shoppers Click? A Conceptual Model of the Role of Social Shopping Rewards. MMA Spring Conference.
 
Nasco, S. A. & Coker, K. K. (2012). An Exploratory Analysis of Customer Engagement with Mobile Channels of Communication.SMA Annual Conference.
 
Hackney, K., Wollan, M., & Coker, K. (2012). Employee Motives Behind Organizational Citizenship Behavior: Is Competition Among Them?Institute of Behavioral and Applied Management Conference.
 
Nasco, S. A., Boostrom, R. E., & Coker, K. K. (2011).The Role of Virtual and Mobile Commerce in Commerce Research. SMA Annual Conference.
 
Coker, K. & Balasubramanian, S. K. (2011). Social Influence in Product Placements: The Impact of Group Composition and Coviewing Context on Brand Recall and Attitudes.Academy of Marketing Science (AMS) Annual Conference.
 
Nasco, S. A. & Coker, K. K. (2010). Impact of Disclosure and Deception on Consumer Evaluations of User-Generated Advertisements. SMA Annual Conference.
 
Patwardhan, H., Balasubramanian, S. K., Pillai, D., & Coker, K. (2010). Modeling Antecedents of Attitude to the Brand in Movie Placements. North American Society for Marketing Education in India).
 
Boostrom, R. E., Nasco, S. A., & Coker, K. K. (2010). The Evolution of E-tailing. MMA Spring Conference.
 
Coker, K. K., Nasco, S. A., & Pillai, D. (2009). Understanding the Retired Athletes Segment: Insights from a Cluster Analysis of Retired Athletes. MMA Spring Conference.
 
Fraedrich, J. P., Pillai, D., & Coker, K. (2009). Teaching Ethics in the Classroom: Lessons Learnt from a Business Reality Simulation Exercise. AMS World Marketing Congress.
 
Balasubramanian, S. K., Moon, W., Rimal, A., & Coker, K. (2009). Antecedent Factors that Influence Soy Consumption: A Structural Equation Modeling Approach.Agricultural and Applied Economics Association.
 
Coker, K. & Balasubramanian, S. K. (2009). Analysis of US Automobile Market: Insights from Hedonic Regressions. INFORMS Marketing Science.
 
Coker, K. K. & Nasco, S. A. (2009). User-Generated Advertisements: Does Disclosure affect Consumer Evaluations of the Ad and Brand? MMA Spring Conference.
 
Coker, K., Pillai, D., & Balasubramanian, S. K. (2009). An Experimental Analysis of Consumer Preference for Sales Promotions Formats. American Marketing Association (AMA) Summer Educators' Conference.
 
Pillai, D., Nasco, S. A., & Coker, K. K. (2009). Implicit Measures of Attitudes in Consumer Behavior: Concepts, Issues, and Future Directions.MMA Spring Conference.
 
Coker, K. K. & Nasco, S. A. (2008). Consumer Intentions toward Using Mobile Devices to Obtain Commercial Messages.MMA Spring Conference.

Funding & Grants

Teaching Awards, Funding & Grants

Holley Ethics Curriculum Award, School of Business, Eastern Illinois University (2015)

Outstanding Teaching Award, School of Business, Eastern Illinois University (2013)

Special Recognition of Teaching Excellence Award, School of Business, Eastern Illinois University (2011)

Research Awards, Funding & Grants

Coker, K. K. & Shaw, K. A., Faculty Award for Interdisciplinary Research (FAIR) Grant, Lumpkin College of Business & Applied Sciences, Eastern Illinois University (2015)
 
Best Paper Award in Promotions & Digital Marketing Track, MMA Spring Conference (2015)
 
Outstanding Reviewer Award, Emerald Literati Network (2015)
 
Coker, K. K. Lumpkin Research Support Grant, School of Business, Eastern Illinois University (2013 – 2015)
 
Coker, K. K. New Faculty Research Grant, School of Business, Eastern Illinois University (2011 – 2012)
 
Coker, K. K. & Nasco, S. A., Understanding the Engaged Mobile Customer: Managerial Implications of Mobile Customer Engagement, Pontikes Center for the Management of Information, College of Business, Southern Illinois University (2010)
 
Coker, K. K. & Nasco, S. A., Leveraging Social Networking Media: Managerial Implications of the Impact of Virtual Coviewing on Viewer Responses, Pontikes Center for the Management of Information, College of Business, Southern Illinois University (2009)
 
Coker, K. K. & Nasco, S. A., The Role of Interactivity, Content Ownership, Participation and Attitudes toward Social Networking Media on Attitudes toward User-Generated Content, Pontikes Center for the Management of Information, College of Business, Southern Illinois University (2008)

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Contact Information

School of Business

Eastern Illinois University
600 Lincoln Avenue
Charleston, Illinois 61920
(217) 581-2627
Fax: (217) 581-6642
business@eiu.edu


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