Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs. Marketing professionals are responsible for determining what products a business will offer, communicating information about those products, pricing the products, and making the products available where and when customers want them.
You can prepare for a marketing career by majoring in marketing, one of five business majors offered by Eastern Illinois University?s School of Business. EIU?s School of Business is student-centered and fosters relationship-driven learning between students and faculty.
Marketing students in the School of Business can reach their potential through a variety of learning experiences both in and out of the classroom. All marketing and business classes are taught by faculty members ? not graduate students ? using collaborative and project based learning as well as more traditional teaching methods.
Four Year Degree Plan
Course Catalog Listing
Typical Starting Positions
Marketing professionals include: Sales representatives and sales managers; Product managers and brand managers; Market researchers; Advertising managers, account executives, media coordinators, media buyers.