Many employers have problems trying to place communication program graduates into a traditional occupational category. Candidates often need to assist the employer in coming to understand what a communication degree can offer for their organization. This section provides some hints on how to prepare and to talk with college recruiters.

The underlying assumption for this section is that all employers are really looking for five basic items from any candidate. Those items are:

• Relational skills (interpersonal, group/team, conflict management)
• Critical thinking skills
• Writing skills
• Computer skills
• Degree and/or specific skill area (demonstrates ability to master content areas and right of passage)

As a communication major, you have a competitive advantage. You have more experience with relational and critical thinking skills than others. If you managed your degree program positively, you would have developed the computer and writing skills you need. Finally, if you have constructed a coherent major program and perhaps have a minor program, you have a content area which demonstrates your ability to learn. Ability to learn is important because what you know will change, who you are does not. For new college graduates it is a little more basic, an employer will hire for what you are and train you in what you need to know.

So, what do you need to do to prepare for your job search efforts? Consider the following items as additional things to consider beyond the normal advice.

• you need to be able to explain how your skills and experiences fit the five categories described above
• You need to be able to explain what a communication degree is in terms that a recruiter will understand.
• You will need to be able to differentiate your degree from other degrees and describe its competitive advantage.
• You need to be able to explain what you can do for an organization