online employer research
Employer Research

Researching employers is a critical part of your job search. Research assists you in learning more about an organization, contributes to your preparation for each interview, helps you prepare stronger cover letters and ultimately make informed decisions.


What to Look for

  • Types of services and products
  • General overall success of the organization. Sales, Assets, Earnings, Future Growth?
  • Size of the organization. Number of employees. Types of jobs.
  • History, objectives and philosophy of the organization
  • Geographic location. Headquarters, branches, subsidiaries?
  • Organizational culture and structure
  • Competitors
  • Key executives
  • Training and promotional opportunities
  • General reputation of the organization
  • Major achievements
  • Recent news/press releases


Commercial Websites

These websites will give you more detailed information about the employer, such as financial information, competitors, product lines, etc


Industry Websites

These websites will help you assess what's going on in that particular employer's industry. Information obtained here can be a great asset during the job interview. It will help you identify your contributions to the employer's efforts to meet the challenges that exist in their industry.