Bertrand P. Holley Business Ethics & Social Responsibility Series

The School of Business recognizes the importance of business ethics education as a vital part of the integrative learning experience.  The School of Business welcomed Dr. Bruce Weinstein, the Ethics Guy®, as the keynote speaker for the 2013 Bertrand P. Holley Business Ethics and Social Responsibility Lecture Series, on March 5, 2013, when he presented "Is it still cheating if I don't get caught?"



Dr. Bruce Weinstein, The Ethics Guy, believes that the key to success in life is having not just emotional intelligence, but ethical intelligence, too. He shows students how to improve their ethics IQ, which will strengthen the relationships they have with friends, professors, family members, and other valued people in their lives.

He is a contributor to the Huffington Post and Bloomberg Businessweek’s Management Blog.   His latest book, Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond, is a Silver winner from ForeWord Magazine’s Book of the Year Awards. He is also the author of the book, Is It Still Cheating If I Don’t Get Caught?

An in-demand speaker, Dr. Weinstein has presented talks to the College of the Holy Cross, Eastern Michigan University, University of North Dakota, the National Football League, Northrop Grumman, the Investment Management Consultants Association, the National Business Aviation Association, the American Association of Collegiate Registrars and Admissions Officers, and over three hundred other schools, businesses, and non-profit associations.

You have seen Dr. Weinstein on NBC's Today Show, ABC's Good Morning America, a wide range of CNN programs, Fox News Channel's O'Reilly Factor and Fox and Friends, Fox Business Network's Cavuto, MSNBC Live, and CNBC's Fast Money.

His work has been featured in the Sunday New York Times, USA Today, and American Airlines’ in-flight magazine serving Latin America, Spain and Portugal. He received a bachelor's degree in philosophy from Swarthmore College, a PhD in philosophy and bioethics from Georgetown University, and a National Fellowship in Leadership Development from the W. K. Kellogg Foundation in Battle Creek, Michigan.   He lives in New York City with his wife Kristen Bancroft.

You can find out your ethics IQ by taking his free ethics quiz at

School of Business
Bertrand P. Holley
Business Ethics & Social Responsibility Series

Dr. Bertrand P. Holley served as a distinguished and dedicated business professor at Eastern Illinois University for over 40 years. The Bertrand P. Holley Business Ethics and Social Responsibility Fund was established in order to perpetuate the ideals of Dr. Holley who was committed to advancing social responsibility.

Business ethics education is a vital part of the integrative learning experience, as it:

  • Encourages honesty & transparency in the workplace
  • Transforms corporate/organizational culture
  • Fosters characteristics essential to leadership
  • Recognizes that laws alone are never enough
  • Engenders sound corporate governance
  • Emphasizes the social responsibility of businesses
  • Focuses on ways to improve conditions for wealth creation
  • Imparts principles of “moral courage”


This event was co-sponsored by Beta Gamma Sigma.  The Mission of the International Honor Society Beta Gamma Sigma is to encourage and honor academic achievement in the study of business, to foster personal and professional excellence, to advance the values of the Society, and to serve its lifelong members.