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	School of Business Eastern Illinois University Student Center for Academic & Professional Development Office: Lumpkin Hall 2051 Local Phone: 217-581-3528 Email: business@eiu.edu

Marketing Curriculum

Students majoring in marketing must complete the Marketing Core Curriculum and 3 (three) Marketing Major Electives, including at least two with the MAR prefix. Students majoring in marketing also must complete the General Education Curriculum and the Business Core Curriculum.

Marketing Core Curriculum

MAR 3490 Business-to-Business Marketing
MAR 3550 Marketing as a Profession
MAR 3720 Consumer Behavior
MAR 3860 Marketing Research
MAR 4470 Professional Sales
MAR 4700 Marketing Strategies

Marketing Major Electives

CIS 3510 Business Presentations and Document Design
CMN 3920 Public Relations in Society
JOU 3820 Public Methods
JOU 3920 Public Relations in Society
MAR 3780 Promotions Management
MAR 3875 Retail Management
MAR 4100 Special Topics in Marketing
MAR 4275 Internship in Marketing
MAR 4480 Sales Management
MAR 4490 International Marketing
MAR 4740 Independent Study
MAR 4320 Small Business and Entrepreneurship

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