Marketing

Departmental Website

http://www.eiu.edu/business/marketing.php

Overview

Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs. Marketing professionals are responsible for determining what products a business will offer, communicating information about those products, pricing the products, and making the products available where and when customers want them.

You can prepare for a marketing career by majoring in marketing, one of five business majors offered by Eastern Illinois University?s School of Business. EIU?s School of Business is student-centered and fosters relationship-driven learning between students and faculty.

Marketing students in the School of Business can reach their potential through a variety of learning experiences both in and out of the classroom. All marketing and business classes are taught by faculty members ? not graduate students ? using collaborative and project based learning as well as more traditional teaching methods.

Four Year Degree Plan

http://www.eiu.edu/business/marketing4year.php

Course Catalog Listing

http://catalog.eiu.edu/preview_program.php?catoid=25&poid=3738

Typical Starting Positions

Marketing professionals include: Sales representatives and sales managers; Product managers and brand managers; Market researchers; Advertising managers, account executives, media coordinators, media buyers.

Scholarship Listing

Alexander Briggs Memorial Award
AMA World Color Press Outstanding Junior Award
American Marketing Association Achievement Award
American Marketing Association Award
Bert and Janet Holley Scholarship
Beta Gamma Sigma Scholarship
Business and Education Scholarship
C. Roger Sorensen Business Scholarship
Charles Gifford Manion Memorial Scholarship
Clay/Richland Scholarship
Cooley Family Scholarship
Dean Giffin Award
Don & Mary (Hartke) Gher Scholarship
Donald L. and Clara Alice Seaman Shawver Scholarship
Grace T. Bair Business Scholarship
Habeeb Family Scholarship for Business Students
J.W. and Marilyn Oglesby Scholarship
Jack K. & Marge Hatfield Scholarship
Jeffrey G. and Lila M. Scott Scholarship
Jim & June Giffin Scholarship
John & Katharine England Currey Sch
John and Mary Kensil Delta Chi Scholarship
John Luther Business Scholarship
John P. Coffey US Veterans Sch
John Thompson Moore Scholarship
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To search for scholarship opportunities please visit http://www.eiu.edu/scholarships/

Faculty Listing

http://www.eiu.edu/business/personnel.php?type=&subcat=10

Department of Marketing, Lumpkin Hall 4025
Contact Name: Dr. Richard Flight
Contact Email: rflight@eiu.edu
Web: http://www.eiu.edu/business/marketing.php