Assege HaileMariam, Ken Baker and I invite the campus community to participate in the 2011 strategic planning process. We hope to have stimulating, productive discussions that will prepare us to educate the next generation of students and help us build a sustainable future for EIU. William Weber

First Session
Attendees self-selected a strategic theme to begin developing goals for each theme.  Each group presented the suggested goals to all participants.  Then, participants prioritized the suggested goals.

Attendees at a Table Whiteboard with Notes Barbara Burke writes on whiteboad

Second Session
Each group created detailed action plans for their two top-priority goals (including three steps toward implementing goals, resources needed, time frame, a person who is responsible for the successful completion and those who will assist, description of what success would look like, and potential hurdles); the action plans were presented to the whole group for constructive feedback. Finally, each group incorporated the feedback to refine the action plans and gave a report, see below, to the large group.

Academic Excellence | Marketing & Communication | Campus & Community Life | Financial Stability | Emerging Technologies | Global Competition & Changing Demographics

Financial Sustainability

  1. Maintain stable enrollments (45 votes)
  2. Eliminate academic and administrative programs that are not financially and academically sustainable (41 votes)
  3. Donations/Endowment (23 votes)
  4. Accelerate move from incremental based budgeting to modified zero-based budgeting (12 votes)
  5. Be involved in state funding model discussions (11 votes)

Ranked Goal #1: Maintain stable enrollment

Timeline/Implementation Steps:

  1. Determine optimal mix of on-line, continuing educ., prof. studies, traditional (6 months)
  2. Mobilize a marketing/recruitment program that is congruent with our academic profile (2 years)
  3. Provide scholarships to attract and retain students interested in academic rigor (3-5 years)


  1. Meeting rooms
  2. Consultant $

Champion:  VP Weber

Who is involved:Brenda Major, Karla Sanders, Kimberlee Moock, Stacia Lynch, Bill Weber and Ryan Gibson

What does Success Look Like?: Increased enrollment to 11,000 FTE/12,000 headcount, subject to facility constraints


  • Goal congruence—coordinating action with strategic goals
  • Different visions of student profile and the university/li>


  1. Good job-general support for all goals.
  2. Hard choices take courage.
  3. Importance of mission linkage.
  4. May need to expand list of involved people – top level support very important.
  5. Consolidate rather than eliminate when possible.

Ranked Goal #2: Eliminate academic programs and administrative functions that are not financially and academically sustainable

Timeline/Implementation Steps:

  1. Mobilize transparent, comprehensive budgeting and planning efforts (1yr - 18 months)
  2. Access core mission and provide (1yr - 18 months)
  3. Guidelines and benchmarks for evaluations (year 3)
  4. Eliminate or reduce programs (year 5)


  1. Data of expenses and income for each program
  2. Data describing qualitative benefits of each program

Champion:  President Perry

Who is involved: All parties employed at EIU

What does Success Look Like?: Balanced budget meeting EIU’s core mission


  • Lack of consensus of mission
  • Individual interests put above university
  • Lack of resolve
  • Politics
  • No one wants to be fired

The work created during the Goals Conference will serve as the foundation for our strategic plan, and the Strategic Planning Steering Committee will seek further input from the campus community develop and refine these ideas in the coming weeks. In accordance with the guidelines that President Perry established when we began the planning process, the new strategic plan will be presented to the Board of Trustees at its January 20, 2012 meeting.