Dr. Richard L. Flight
Assistant Chair of Marketing and Assistant Professor
Dr. Flight currently serves as an Assistant Professor at
Flight’s active research areas include new product and service development; innovation diffusion; innovation measurement issues; and compulsive and impulsive buying behaviors. He is published in Journal of Business Research, Journal of Marketing Theory and Practice and Journal of Marketing Channels.
Dr. Flight received his Ph.D. in Marketing in 2007 from the
Frequently Taught Courses
Market Research (2009- Present)
Marketing Management/Strategy- Undergraduate (2007-Present)
Marketing Management/Strategy- Masters (2009-Present)
Principles of Marketing (2004, 2006, 2010)
Promotional Management (2007-9)
New Product Development and Management (2006-8)
Principles of Electronic Commerce (2004-5)
Master of Arts in Economics,
Master of Business Administration,
Bachelor of Science in Business Administration (Management),
High School Diploma, St. Johnsbury Academy,
Flight, Richard L., Giles D’Souza, and Arthur W. Allaway (2011), “Characteristics-based Innovation
Adoption: Scale and Model Validation,” Journal of Product and Brand Management, Vol. 20 (5), 343-355.
Flight, Richard L., Arthur W. Allaway, Wan-Min Kim, and Giles D’Souza (2011), “A Study of Perceived Innovation Characteristics across Cultures and Stages of Diffusion,” Journal of Marketing Theory and Practice, 19 (1), 109-125.
Grünhagen, Marko, Richard L. Flight, and David J. Boggs (2011), “Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises,” Journal of Marketing Channels, 18 (1), 57-77.
Flight, Richard L., Rusty Henley, and Robert A. Robicheaux, (2008),”A Market-level Model of Relationship Regulation,” Journal of Business Research, 61 (8), 850-858.
Flight, Richard (2001), “Promote New Business Now to Secure Sales Later,” Athletics Administration, 36 (6), 36.
Boggs, David J., Marko Grünhagen, Laura L. Palacios, and Richard L. Flight, (Forthcoming, 2011), “Franchise Survival in the Automotive Products and Services Sector,” 2011 Proceedings of the Midwest Academy of Management, Omaha, NE.
Flight, Richard L., Giles D’Souza, Arthur W. Allaway, and Sergey S. Maximov (2011), “The Effect of Innovation Characteristics on Product Diffusion,” Marketing Management Association Spring Conference, Chicago, IL.
Grünhagen, Marko, Richard L. Flight, and David J. Boggs (2010), “Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises,” International Society of Franchising 2010 Conference Proceeding, Sydney, Australia.
Flight, Richard L., and Melissa Markley (2005), “Controlling my Compulsion: A Model of Compulsive Buying and the Strategies Used to Control Behavioral Outcomes,” Society for Marketing Advances 2005 Conference Proceeding, San Antonio, TX.
Flight, Richard L., John R. Henley, and Robert A. Robicheaux, (2005), “The Effects of Public Policy on Relationship Marketing Identified by the Market Effects Models of Relationship Regulation. Regulation,” Society for Marketing Advances 2005 Conference Proceeding, San Antonio, TX.
Flight, Richard L., and George Deitz (2004), “Novel Measures of the Stadium Novelty Effect,” Sports Marketing Association 2004 Conference Proceeding Abstract, Memphis, TN.
Flight, Richard L., and Robert A. Robicheaux, (2004), “Novelty Effect Theory: Implications for Store Renovation,” Society for Marketing Advances 2004 Conference Proceeding, St. Pete Beach, FL.
Flight, Richard L., Robert A. Robicheaux, and John R. Henley, (2004), “Gasoline Retailing: The Impact of Motor Fuel Marketing Legislation on Prices and Distribution Gross Margins,” American Collegiate Retailing Association, 2004 Annual Meeting Conference Proceeding, New York, NY.