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Dr. Richard L. Flight

Dr. Richard L. Flight

Associate Professor and Assistant Chair of Marketing

Office: 4611 - Lumpkin Hall
Phone: 217-581-6904
Email: rflight@eiu.edu


Richard Flight's Vita

Dr. Flight currently serves as an Assistant Professor at Eastern Illinois University.  He teaches courses in Marketing Strategy and Marketing Research.  He has previously designed and taught courses in Marketing Strategy (MBA), Principles of Marketing, New Product Development, and Electronic Commerce.

Flight’s active research areas include new product and service development; innovation diffusion; innovation measurement issues; and compulsive and impulsive buying behaviors.  He is published in Journal of Business Research, Journal of Marketing Theory and Practice and Journal of Marketing Channels.

Dr. Flight received his Ph.D. in Marketing in 2007 from the University of Alabama and holds a M.A. in Economics from the University of Alabama as well as an M.B.A. and B.S. in Business Administration from Samford University.
 

Frequently Taught Courses

Market Research (2009- Present)

Marketing Management/Strategy- Undergraduate (2007-Present)

Marketing Management/Strategy- Masters (2009-Present)

Principles of Marketing (2004, 2006, 2010)

Promotional Management (2007-9)

New Product Development and Management (2006-8)

Principles of Electronic Commerce (2004-5)

Education

Doctor of Philosophy in Marketing (Minor in Economics), Manderson Graduate School of Business University of Alabama, Tuscaloosa, AL. (2007)

Master of Arts in Economics, Manderson Graduate School of Business University of Alabama, Tuscaloosa, AL. (2004)

Master of Business Administration, Samford UniversityBirmingham, AL. (2002)

Bachelor of Science in Business Administration (Management), Samford University, Birmingham, AL. (1993)

High School Diploma, St. Johnsbury Academy, St. Johnsbury, VT. (1989)

 

Publications

Flight, Richard L., Melissa Markley Rountree, and Sharon E. Beatty (2012), “Feeling the Urge: Affect in Impulsive and Compulsive Buying,” Journal of Marketing Theory and Practice, 20 (4).

Flight, Richard L., Giles D’Souza, and Arthur W. Allaway (2011), “Characteristics-based Innovation Adoption: Scale and Model Validation,” Journal of Product and Brand Management, Vol. 20 (5), 343-355.

Flight, Richard L., Arthur W. Allaway, Wan-Min Kim, and Giles D’Souza (2011), “A Study of Perceived Innovation Characteristics across Cultures and Stages of Diffusion,” Journal of Marketing Theory and Practice, 19 (1), 109-125.


Grünhagen, Marko, Richard L. Flight, and David J. Boggs (2011), “Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises,” Journal of Marketing Channels, 18 (1), 57-77.
 
Flight, Richard L., Rusty Henley, and Robert A. Robicheaux, (2008),”A Market-level Model of Relationship Regulation,” Journal of Business Research, 61 (8), 850-858.

 

Conference Presentations

Flight, Richard L., and Kesha K. Coker (2013), “A Consumer Personality Approach To Brand Constellation Formation,” Society for Marketing Advances 2013 Conference Proceeding, Hilton Head, SC

Flight, Richard L., Jarrod Scherle (2012), “Impulsive and Compulsive Buying from a Perspective of Context,” Atlantic Marketing Association 2012 Conference Proceedings, Williamsburg, VA.

Flight, Richard L., Giles D’Souza, Arthur W. Allaway, and Sergey S. Maximov (2011), “The Effect of Innovation Characteristics on Product Diffusion,” Marketing Management Association Spring Conference, Chicago, IL.

Grünhagen, Marko, Richard L. Flight, and David J. Boggs (2010), “Franchising During Times of Economic Recession: A Longitudinal Analysis of Automotive Service Franchises,” International Society of Franchising 2010 Conference Proceeding, Sydney, Australia.
 
Flight, Richard L., and Melissa Markley (2005), “Controlling my Compulsion: A Model of Compulsive Buying and the Strategies Used to Control Behavioral Outcomes,” Society for Marketing Advances 2005 Conference Proceeding, San Antonio, TX.
 
Flight, Richard L., John R. Henley, and Robert A. Robicheaux, (2005), “The Effects of Public Policy on Relationship Marketing Identified by the Market Effects Models of Relationship Regulation. Regulation,” Society for Marketing Advances 2005 Conference Proceeding, San Antonio, TX.
 
Flight, Richard L., and George Deitz (2004), “Novel Measures of the Stadium Novelty Effect,” Sports Marketing Association 2004 Conference Proceeding Abstract, Memphis, TN.
 
Flight, Richard L., and Robert A. Robicheaux, (2004), “Novelty Effect Theory: Implications for Store Renovation,” Society for Marketing Advances 2004 Conference Proceeding, St. Pete Beach, FL.
 
Flight, Richard L., Robert A. Robicheaux, and John R. Henley, (2004), “Gasoline Retailing: The Impact of Motor Fuel Marketing Legislation on Prices and Distribution Gross Margins,” American Collegiate Retailing Association, 2004 Annual Meeting Conference Proceeding, New York, NY.
 



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