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Marko Grünhagen

Professor of Marketing & Lumpkin Distinguished Professor of Entrepreneurship / Director, SEED Center

Dr. Marko Grünhagen received his Ph.D. from the University of Nebraska-Lincoln. He is the Lumpkin Distinguished Professor of Entrepreneurship, Professor of Marketing and Director of the Sustainable Entrepreneurship through Education and Development (SEED) Center. His research interest lies in the broader area of small business marketing and retailing in an international context, and has focused most recently on motivations of franchise owner, their satisfaction with the franchisor, and the effectiveness of franchise support services.

Areas of Expertise

  • Asia
  • Business
  • Cultures
  • International Relations
  • Popular Culture


1994 Vordiplom, Universität zu Köln, Germany

1995 M.B.A., Eastern Illinois University, USA

1999 Ph.D., University of Nebraska-Lincoln, USA

Research Interests

      Dr. Grünhagen serves as President of the International Society of Franchising (ISoF), the premier global association of academic researchers with a focus on franchising. He is also a past Chair of the International Society of Franchising (ISoF) annual conference and a past Chair of the Office Depot Small Business Research Forum. Dr. Grünhagen's research has been recognized through the Arthur S. Karp Award for the "Best Applied Research Paper on Franchising" by the Educational Foundation of the International Franchise Association (IFA) and the "Best Paper Award" by the International Society of Franchising (ISoF). He serves as Associate Editor for the "Franchising and Small Business Marketing" area of the Journal of Small Business Management, and has been a Co-Editor of several special issues on franchising of the Journal of Retailing, Journal of Small Business Management and the Journal of Marketing Channels.
      Dr. Grünhagen's research has been published or accepted by numerous academic journals such as the Journal of Retailing, Journal of Business Research, Psychology & Marketing, Journal of Macromarketing, European Journal of Marketing, Journal of Small Business Management, Journal of Economic Psychology and the Journal of Marketing Channels. He has been quoted as an expert on franchising by global news outlets such as Entrepreneur Magazine, The Wall Street Journal, The China Business Journal and National Public Radio (NPR), and he has been invited to present his research across five continents in Asia, Africa, Australia, Europe and North America.

Contact Information

Phone: 217-581-6623

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