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Claudia Janssen Danyi, Ph.D.

Assistant Professor for Public Relations

Areas of Expertise


    M.A., Technical University Carolo-Wilhelmina zu Braunschweig, Germany, 2006

    Research Interests

    I am a teacher/scholar of public relations, crisis communication, and organizational rhetoric. I love preparing our students for the exciting and growing profession of public relations. My research helps me stay current, guide cutting edge student research and integrate recent developments into our classes and curriculum.

    As a researcher, I analyze and critique organizational discourse and am interested in understanding processes of organizational message construction. More specifically, my work is located at the intersections of crisis communication, activist public relations, and corporate social responsibility. 

    I have, for instance, developed the framework of Corporate Historical Responsibility (CHR) that provides an orientation for organizations that want (or are pressured) to address a dark corporate history in the present. My current projects focus on activist strategies in resistance to corporate apologia, such as Gruenenthal's 2012 apology to the victims of thalidomide among others, the experience of the individual in organizational crisis communication, and ontological assumptions of crisis communciation genres and their consequences.

    Contact Information

    Phone: 217-581-2016 (messages)

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