Dr. Fleming wins "Best Paper" award

Dr. David Fleming, Assistant Professor of Marketing here at Eastern Illinois University, and his co-author Dr. Andrew Artis, Associate Professor of Marketing at the University of South Florida, received the best paper in track award for the Marketing Education Track at the 2013 Marketing Management Association Conference which was held as part of the MBAA International Conference at the Drake Hotel in Chicago on February 27 through March 1, 2013.

Their paper was entitled, “Trends in Academic Research: A 15 Year Analysis of Published Research in Marketing Journals.”  They examined the content of what are generally regarded as the top 6 marketing journals in the years of 1994, 2004, and 2009 to determine what trends were occurring in the articles published, in order to provide guidance for Ph.D. students and young researchers on the skills they need to acquire in order to publish in these top flight journals.

 

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Dr. Andrew Artis and Dr. David Fleming accepting their awards
at the MBAA International Conference in Chicago